Why we stopped calling it marketing

EUNUS Consulting Limited is an e-commerce growth consultancy registered in England, working with direct-to-consumer and e-commerce brands since 2014. We work across acquisition, conversion, and retention as one connected engine rather than as separate retainers.

The diagnose-first approach behind every engagement exists because we've seen too many growth problems mislabelled — an acquisition problem that was actually a retention problem, a conversion problem treated with more ad spend. Starting from an honest diagnosis, even when it's uncomfortable, produces better recommendations than starting from a channel.

We work across paid media, SEO, social, CRO, CRM, email, SMS, influencer marketing, analytics, and AI integration — coordinated by one accountable team, not handed off between vendors who each optimise their own slice.