What we're seeing across live accounts
Insights is where we write up what's actually happening across the accounts and audits we run, organised by the part of the engine it affects.
Ecommerce
General ecommerce growth patterns and observations.
Performance marketing
What's changing across paid search, social, and programmatic.
Customer retention
CRM, email, SMS, and lifecycle observations.
Analytics
Tracking, attribution, and measurement, explained plainly.
AI
Where AI is and isn't changing growth economics.
Consumer behavior
How buying behaviour is shifting, and what it means for the funnel.
Latest
The acquisition-retention imbalance is the most common growth problem we see
Most e-commerce brands over-invest in acquisition and under-invest in retention, then wonder why growth feels expensive.
How to diagnose a revenue plateau before throwing budget at it
A plateau in monthly revenue could be an acquisition, conversion, or retention problem. Treating the wrong one wastes a quarter.
Why blended ROAS hides the real story in e-commerce accounts
A healthy blended return figure can be masking a badly underperforming channel and an overperforming one cancelling each other out.
Recognising creative fatigue before the cost-per-result tells you
By the time cost-per-result rises, creative fatigue has usually already been suppressing performance for a couple of weeks.
A post-purchase discount email isn't a retention strategy
It's a single message. A retention strategy is a system that adapts to where each customer actually is.
SMS and email are not interchangeable retention channels
Frequency tolerance, message length, and urgency all differ between the two — treating them the same wastes both.
Why the platform's default attribution window is probably wrong for you
A seven-day click window suits some categories and badly undercounts others.
What first-party data actually means for an e-commerce brand
It's not just an email list. It's every consented signal about how a customer actually behaves.
Not sure this is the right fit yet?
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