A conversion audit checklist for product and checkout pages
Run this before assuming a conversion problem is a traffic quality problem.
Product page: confirm pricing, shipping cost, and delivery estimate are visible without scrolling, and that product imagery loads quickly on mobile networks.
Trust signals: check that return policy, security badges, and contact information are visible at the point of decision, not buried on a separate page.
Checkout: count required form fields and confirm guest checkout is offered as the default option, with account creation optional.
Payment: confirm the payment methods customers in your target market actually prefer are available and clearly presented.
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