A market expansion readiness template
The checklist-and-scorecard structure we use before recommending a market entry date.
This template scores a candidate market against payment method readiness, logistics and returns infrastructure, and localisation requirements, producing a go/no-go view before any acquisition budget is committed.
It's designed to surface blockers early — a market that scores well on demand signals but poorly on logistics readiness should delay launch, not proceed on demand alone.
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